I help companies build the right things.

As AI supercharges production and drowns us in endless possibility, the critical strategic challenge has shifted: it’s no longer about what we can build, but what we shouldn't.  

Don’t risk your development budget on a hunch.

Most ideas don't fail because they're bad; they fail because they’re irrelevant. We see it everywhere: 42% of startups collapse and 80% of corporate initiatives tank because they lacked a need to exist in the first place.

It’s the "Build First, Ask Questions Later" trap. Teams spend $30k a month for half a year to build on a hunch, only to find out the market doesn't care. That’s $180k down the drain before you even factor in the cost of a 6-month pivot.

This is the result of a bias toward action, but in high-stakes product development, action without a the strategic fundamentals in place is at serious risk of failure. You can't afford to treat your budget as an incubator for every random idea.

Know your right to win.

By blending business logic with human-centric design, I help early stage product ventures validate the 'Why' before you over-invest in the 'How'", making your ideas more resilient to scrutiny and primed for better outcomes.

Don’t treat your development budget as an incubator for every random idea. Get your business fundamentals in place first: your target customer(s), a value proposition that matters and a set of distinct competences that stands you out from the crowd. Success will ultimately be defined by accuracy of direction rather than speed of execution. 

I provide over two decades of experience sweating the front line of innovation. I’ve learned from success and failure and I know what it takes to shape a winning idea.

View my services

  • For businesses seeking strategic clarity and alignment on where to play, resulting in a sharper focus on the right things, increased stakeholder buy-in and smarter investments.

  • For business looking to craft unique products and service experiences that achieve market-fit, resulting in better user adoption and retention.

  • For businesses looking to organise strategy and product teams more effectively, resulting in better performance, throughput and engagement.

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Client Testimonials

“Chris is highly methodical and data driven. He consistently grounded design and strategic decisions in validated hypotheses, which was critical in a complex, safety sensitive autonomy context.”

— VP UX, Woven by Toyota

“Chris has a talent for cutting through the noise to find the best path forward. Any organisation would benefit greatly from his leadership and input.”

— CTO Ondosis

“Chris has an incredible ability to take on complex, often chaotic challenges and turn them into structured, actionable strategies. He doesn’t just talk innovation, he lives and breathes it. His thinking is sharp, his ambition is contagious, and his ability to win people over (both clients and teammates) is truly something to admire”

— Head of Product Management, STAR

“Chris is highly methodical and data driven. He consistently grounded design and strategic decisions in validated hypotheses, which was critical in a complex, safety sensitive autonomy context.”

— VP UX, Woven by Toyota

“Chris has a talent for cutting through the noise to find the best path forward. Any organisation would benefit greatly from his leadership and input.” 

— CTO Ondosis

let’s work together

  • Providing continuous access to senior expertise and external perspective.

  • Leading focused workshops and discovery sprints

  • Providing an immediate capacity boost and hands-on expertise.

  • Providing team stability and direction during change.

  • Providing dedicated training programs for teams looking to upskill

Whether you’re a startup, scale-up, or in-house team, I offer a range collaboration models.