I help companies define new products and services that |

Work

Global Insurance Provider | STAR
A mental health and well-being platform

User and customer research | UX strategy | Go to Market strategy.

GN Hearing | Designit
Reinventing the hearing aid as a lifestyle product.

User and customer research | Market positioning | UX strategy | Industrial design | Go to Market Strategy.

OYSTA Health | STAR
Bringing precision and clarity to ADHD treatment for children and families.

User research | UX strategy | Go to Market Strategy

Commercial Fleet Manufacturer | STAR
2030 digital services roadmap.

Portfolio Strategy | Service & systems design | Organisational & business process optimisation

Consumer Electronics Manufacturer | STAR
Turning a smart baby monitor into a platform for pediatric clinical care

Market analysis & positioning | Data strategy | Clinical workflow optimisation | Product roadmapping

Meiji | Tetra Pak
Designing multi-functional package in one shot of plastic

Market analysis and positioning | User research | Industrial design & packaging

Nokia
Nokia 5300 | Establishing a new design language to position Nokia in music.

Brand strategy | Market positioning | Industrial design

Tetra Pak
Tetra Rex Pearl | Elevating a packaging workhorse for premium milk and juice brands

Market analysis and positioning | Brand strategy | Industrial design & packaging

Tetra Pak
Package Lab | Empowering brand owners to configure packaging solutions in a controlled environment.

User and customer research | Data Strategy | UX strategy

Windowmaster | Designit
BREEZE | A natural ventilation system for commercial buildings.

User research | UX strategy | Go to Market Strategy

Global MedTech company | STAR
Designing a scalable device integration service.

Stakeholder analysis | Service and Systems Design | Value Proposition Design

Global cement and mining equipment manufacturer | STAR
Digital logbook | Turning shift workers' knowledge into a platform for operational effectiveness

User and customer research | Data Strategy | UX strategy

Global Pharmaceutical Company | Designit
Building a unified design system across a fragmented product portfolio

Brand Strategy | Design systems | Organisational and Capability Design | Industrial design & packaging

Commercial Fleet Manufacturer | STAR
Defining HMI requirements for autonomous commercial vehicles

Market analysis | Use Cases and Scenarios | Requirements definition.

My services

  • For businesses seeking strategic clarity and alignment on where to play, resulting in a sharper focus on the right things, increased stakeholder buy-in and smarter investments.

  • For business looking to craft unique products and service experiences that achieve market-fit, resulting in better user adoption and retention.

  • For businesses looking to organise strategy and product teams more effectively, resulting in better performance, throughput and engagement.

An award-winning strategic design & innovation leader

  • Originally trained as an Industrial Designer, Chris has spent 25+ years migrating from the tactical to the strategic: from making things, to figuring out what's worth making in the first place.

  • Having lived in San Francisco, London, and Munich, and now based in Copenhagen, he has built his expertise across both sides of the table, leading innovation from within enterprise teams and as a consultant working with some of the world's most recognised brands across automotive and mobility, healthcare, consumer electronics, and industrial automation.

  • What sets Chris apart is his ability to thrive in ambiguity. He is at his best in the messy, high-stakes early stages of product development distilling complex challenges into clear opportunities through rigorous research, discovery, validation, and execution. He brings deep expertise in applying strategic Design Thinking to lead, mentor, and coach teams through complex innovation challenges.

  • Chris has a natural talent for bringing out the best in the people around him, building multi-disciplinary teams with the kind of motivation, engagement, and shared energy that makes great work possible.

  • “An exceptional and insightful collaborator from start to finish. Chris is highly methodical and data driven. He consistently grounded design and strategic decisions in validated hypotheses”

    VP UX, Woven by Toyota

  • “Chris has a talent for cutting through the noise to find the best path forward. His workshops were a highlight, effectively aligning our team and turning abstract ideas into a concrete strategy. Any organisation would benefit greatly from his leadership and input.“

    Chief Technology Officer, Ondosis.

  • “Chris is an inspirational leader who created an environment where I could grow both professionally and personally.”

    Head of Product, Evido Health

Let’s work together

  • Providing continuous access to senior expertise and external perspective.

  • Leading focused workshops and discovery sprints

  • Providing an immediate capacity boost and hands-on expertise.

  • Providing team stability and direction during change.

  • Providing dedicated training programs for teams looking to upskill

Whether you’re a startup, scale-up, or enterprise, I offer a range collaboration models that can be tailored to your needs.