Capability development
For businesses looking to organise their strategy and product teams into a repeatable, scalable engine, resulting in stronger performance, faster throughput and a reliable path from idea to delivery.
Sometimes the strategy is right, the product is right, and it still doesn't happen. That's the most expensive failure of all and the most common. Harvard Business Review reports that 67% of well-formulated strategies fail because of poor execution, not flawed thinking undone by the distance between the plan and the work. Companies with poor execution lose nearly 40% of their strategy's potential value.
Good ideas are cheap; the engine that turns them into delivery is where the value is won or lost. So I help build that engine, hands-on setting the strategic direction, then designing the operating model itself: the end-to-end process, the team structure and governance to own it, and the business case that makes it fundable.
I direct the team shaping it and run the co-creation workshops that build it with the decision-makers who'll own it, managing the cross-functional group and client relationship end-to-end — so the model sticks rather than stalls.
View Cases
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Building components manufacturer | Designit
A global leader in building products recognised that sustaining long-term growth would require a fundamentally different approach to innovation, one that could reduce time to market for new products and services while positioning the company as an industry front-runner.
Innovation had not been operating as a structured, repeatable capability. Ideas were not being developed and validated systematically, and there was no dedicated organisational home for taking innovations from early concept through to market launch.
In order to be more competitive, the company needed both a new organisation and the right mindset and culture to support it.
Read full case study
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Global MedTech company | STAR
A leading international MedTech company manufactures diagnostic equipment that requires integration into hospital information systems, giving clinicians access to device data directly within their clinical workflows.
This integration step is critical after every device sale, but it was being handled on a case-by-case basis: slow, inconsistent, and impossible to scale across a global customer base.
With each hospital running different systems and no standardised approach, the process had become a bottleneck which was costly for the manufacturer, painful for customers, and a barrier to growth.
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Global Pharmaceutical Company | Designit
A global pharmaceutical company's device and packaging portfolio had grown fragmented over time, resulting in inconsistent products that were costly to manage and confusing in the market. They partnered with Designit to develop a unifying Device and Pack Design System.
Stakeholder interviews across 18 participants revealed a core tension: most recognised the need for a more systemised approach, but viewed design investment as an unnecessary expense. No dedicated team existed to drive packaging innovation, and development processes were reactive and siloed.
An exceptional and insightful collaborator from start to finish. Chris is highly methodical and data driven. He consistently grounded design and strategic decisions in validated hypotheses.
VP UX, Woven by Toyota
Chris has a talent for cutting through the noise to find the best path forward. His workshops were a highlight, effectively aligning our team and turning abstract ideas into a concrete strategy. Any organisation would benefit greatly from his leadership and input.
Chief Technology Officer, Ondosis.
Chris is an inspirational leader who created an environment where I could grow both professionally and personally.
Head of Product, Evido Health
70+
innovation projects completed
20+
years innovation experience
40+
clients Advised
150+
concepts Validated
prototypes tested
50+
300+
user Interviews