I help companies build the right things.

Cases

  • What digital services will resonate with future vehicle owners in the US, and how will they drive lasting brand loyalty?

  • How might we reimagine the hearing aid experience for lifestyle-driven, over-the-counter customers with mild to moderate hearing loss?

  • How might we develop and validate a suite of service concepts that help technicians minimize downtime in industrial facilities?

  • How can digital technology enhance differentiation and value for care professionals and patients during myopia progression management?

  • What is the healthcare opportunity for a direct-to-consumer baby monitor company, and how can they leverage their data to support clinical decision-making?

  • What does the future of the trucker experience look like in the era of fully autonomous trucks, and how should this shape our roadmaps?

  • How might we build a data platform that empowers caregivers and clinicians to deliver better outcomes for young patients with ADHD?

  • How might we design a mental health platform that seamlessly integrates third-party healthcare services into a unified user experience?

  • How might we refine a broad portfolio of connected service concepts into an actionable product and technology roadmap?

Services

  • For businesses seeking strategic clarity and alignment on where to play, resulting in a sharper focus on the right things, increased stakeholder buy-in and smarter investments.

  • For business looking to craft unique products and service experiences that achieve market-fit, resulting in better user adoption and retention.

  • For businesses looking to organise strategy and product teams more effectively, resulting in better performance, throughput and engagement.

Learn more

About

Chris has over 25 years of experience helping global brands shape and launch bold products and services. He's worked across mobility, health, and consumer goods with clients like Nissan, Novo Nordisk, and Zeiss—leading teams through the ambiguous early stages of product development from discovery to delivery. He teaches Strategic Innovation at Copenhagen Business School and mentors startups through CSE and DTU Skylab. His approach is rigorous, people-centered, and thrives at the intersection of design, strategy, and business impact. Chris has lived and worked in San Francisco, London, Munich, and now Copenhagen!

Let’s work together

Whether you’re an startup, scale-up, or enterprise team, we offer a range of ways to work together.

  • Providing external support leading and managing strategic initiatives, with accountability for all activities and deliverables. Ideal if you lack internal resources, if your seeking an external perspective or if you need dedicated people to drive momentum.

  • Providing rapid clarity and actionable outputs. Helping teams get unstuck to accelerate progress, by leading focused workshops and discovery sprints without a long-term commitment.

  • Providing on-demand support to overloaded teams light in strategic capability, we can jump in and play a hands-on role where needed.

  • Providing continuous access to senior expertise and external perspective. we serve in an advisory role, mentoring and coaching teams to deliver ongoing guidance

  • Providing dedicated training programs for teams looking to upskill their innovation capability