Strategic by design.

Holding a Masters degree in Industrial Design from the Royal College of Art and a Bachelor degree from Central Saint Martins, Chris spent his early career mastering the tactical execution of design. Working in-house with leading direct-to-consumer brands across the US, Germany, and Denmark, including Casio, Audi, Lego, and Nokia, he shaped early-stage concepts and delivered market-ready solutions for consumer electronics, mobility, and interactive play. During this time, he led product design efforts from initial concept to market delivery, integrating technical feasibility with user-centered thinking.
Seeking to understand the macro-level drivers behind consumer behavior, Chris transitioned to an Insight & Strategy Consultant role at the innovation firm ReD Associates. Here, he led cross-functional teams specialising in business-applied anthropology, designing and conducting ethnographic research to transform insights into tangible growth opportunities and innovation roadmaps.
He subsequently brought this strategic mindset back into the corporate environment as Head of Design at Tetra Pak. Over five years, he drove significant organisational transformation by designing new business processes to embed user-centricity into the product development framework, while building and managing a global cross-functional design team.
Chris’s deep expertise in innovation naturally led him to leadership roles within strategic design consultancies, where he consistently drove commercial growth and client impact. As Head of the Consulting Practice at the Copenhagen Institute of Interaction Design (CIID), he managed the P&L and strategically repositioned the market offering to drive differentiation, securing and leading strategic engagements with major clients like Lego and Schneider Electric. He then joined Designit as Strategic Design Director, where he continued to cultivate key client accounts across the Nordics, securing and leading strategic engagements with firms like GN Hearing, Leo Pharma, and Velux.
His consulting leadership culminated in his role as Director of Strategy and Insight and later Head of Strategy & Business Design at STAR, where he spearheaded the growth of a global strategy practice, that operated across the US, EU, and APAC, he served Tier 1 global enterprises such as Toyota, Nissan, Hyundai, Allianz, Roche Diagnostics. His methodical, data-driven approach to complex challenges has been praised by industry leaders, who recognise his ability to consistently ground strategic decisions in validated hypotheses.
Today, Chris operates an independent consulting practice in Copenhagen, offering product and portfolio strategy to startups, enterprise teams, and public institutions.
A highly effective, inspirational leader adept at prioritizing psychological safety, Chris is dedicated to shaping how future leaders think about innovation. He serves as an External Lecturer at Copenhagen Business School, teaching Strategic Innovation and Design Thinking, and acts as a Startup Advisor and Mentor at DTU Skylab and Copenhagen School of Entrepreneurship, advising early-stage founders on turning ambiguous ideas into viable products and businesses. Through orchestration, agency, and cross-functional teamwork, Chris continues to turn early-stage opportunities into validated products that deliver measurable commercial impact.