My Services

I address three fundamental questions at the heart of every venture.

Product Innovation

For business working at a portfolio level, looking for clarity on where to play and how to win.

I can help with…

  • Defining the long-term, aspirational goal for a product or business.

  • Understanding competitors and how to uniquely place a product in the market.

  • Understanding your customer and articulating the core value and benefits of a product.

  • Detailing specific product uses and justifying the financial investment.

  • Defining a strategic plan for launching a product and bringing it to market.

For businesses working at a product level looking to bridge strategy with execution and build the right things.

Product Design

I can help with…

  • Gathering insights into user behaviors, needs, and motivations.

  • Generating and validating potential solutions to user problems

  • Rapid development and testing using experience prototypes to get fast user feedback.

  • Mapping strategic timeline for a product's development and feature releases.

For businesses looking to boost engagement and performance of design and product teams.

Product Ops

I can help with…

  • Defining a team's or organization's purpose and authority

  • Streamlining how work is completed to improve efficiency

  • Clearly defining who does what to ensure accountability and clarity.

  • Establishing rules and measures to guide and track performance.