Commercial Fleet Manufacturer | STAR
Fleet Management Solution.
New market ventures | Innovation capability.
Background
Rising operational costs and pressure to monetise digital services have pushed commercial fleet manufacturers beyond vehicle sales.
The client had a digital strategy, but ambition had outpaced structure: 29 disparate concepts and a preliminary roadmap, with no framework to evaluate investments or align the functions needed to deliver them.
The ideas had never been validated, leaving the various departments unable to act decisively.
Solution
Grounded in global competitor analysis and qualitative user insights, three fully structured connected-service concepts were framed to address immediate and long-term fleet management needs.
Each concept detailed the user experience, commercial viability, and technical feasibility using storyboards to visualize use cases, service blueprints to map front- and back-stage operations, and value stream maps to define partnership models.
Additionally, a technical roadmap and phased deployment plan was mapped out for each concept, featuring cross-functional workstreams, release cycles, and tiered subscription models.
Impact
The client moved from 29 fragmented ideas to a focused, validated portfolio of three scalable concepts with clear commercial rationales, giving four key internal functions a unified direction for the shift from vehicle-centric value to recurring digital revenue, and the strategic foundation to move into further development with greater confidence.
My Role
Dedicated the majority of my time to the hands-on execution of critical deliverables across all three project phases, while simultaneously serving as project manager, leading and coaching the team and orchestrating stakeholders, to ensure alignment and strategic relevance.
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