We help companies define the right things.
Services
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For businesses seeking strategic clarity on where and how to grow, resulting in a sharper focus on the right things
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For business looking to craft unique products and service experiences that achieve market-fit and customer retention.
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For businesses looking to organise strategy and product teams more effectively, resulting in better performance, throughput and engagement.
Insight & Foresight
Turning fragmented ideas and emerging opportunities into validated, prioritised direction. Across each engagement, the work makes sense of complexity, aligns cross-functional teams, and grounds strategy in real customer needs, equipping clients to make confident "where to play" decisions.
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Commercial Fleet Manufacturer | STAR
Rising operational costs and pressure to monetise digital services have pushed commercial fleet manufacturers beyond vehicle sales. The client had a digital strategy, but ambition had outpaced structure: 29 disparate concepts and a preliminary roadmap, with no framework to evaluate investments or align the functions needed to deliver them. The ideas had never been validated, leaving the various departments unable to act decisively.
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Consumer Electronics Manufacturer | STAR
A leading manufacturer of smart baby monitors had already won dominant product-market fit in the direct-to-consumer space, scaling its computer-vision technology to track sleep and development for thousands of families.
Paediatric healthcare was the logical next opportunity, but entering it meant shifting from consumer-centric value to clinical utility, a significant leap involving complex regulatory pathways and professional medical workflows. The challenge was identifying meaningful opportunities while accounting for the friction of clinical adoption, and translating "nursery data" into clinical evidence providers would trust.
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FLSmidth | STAR
To drive value in a changing market, FLSmidth tasked STAR's Insights and Strategy team with an intensive field study, shadowing plant managers and technicians to uncover the operational pain points hurting performance in cement plants.
The research revealed a critical gap: machines provided sensor data, but the "human layer" of qualitative knowledge was missing, lost at shift handovers or trapped in paper logbooks. For any AI-driven benchmarking platform to be meaningful, that expert knowledge first had to be digitised and structured, balancing technical requirements against the harsh physical realities of the plant floor.
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Commercial Fleet Manufacturer | STAR
A global truck OEM was preparing for a fundamental shift as Level 4 autonomy moved from concept to reality. The technology was maturing, but the OEM had yet to define the human experience of vehicles that navigate highways and urban routes without driver intervention.
To hold its lead, it needed to understand how autonomy would reshape the roles of drivers, fleet managers, and warehouse operators. This is as much a human challenge as a technical one, designing for Level 4 had to start not with the software but with the people whose working lives change when the steering wheel is no longer the central interface.
Product & Platforms
Global Insurance Provider
A mental health and well-being platform
GN Hearing
Over-the-counter hearing aid.
OYSTA Health
ADHD Management Platform
Windowmaster
Natural ventilation platform
Tetra Pak
New Packaging innovation
Nokia
Nokia 5300
Service & Systems
Tetra Pak
Package Lab | A package configurator.
Global MedTech company
Device integration service.
Global Pharmaceutical Company
Product and packaging design system
An exceptional and insightful collaborator from start to finish. Chris is highly methodical and data driven. He consistently grounded design and strategic decisions in validated hypotheses.
VP UX, Woven by Toyota
Chris has a talent for cutting through the noise to find the best path forward. His workshops were a highlight, effectively aligning our team and turning abstract ideas into a concrete strategy. Any organisation would benefit greatly from his leadership and input.
Chief Technology Officer, Ondosis.
Chris is an inspirational leader who created an environment where I could grow both professionally and personally.
Head of Product, Evido Health
70+
innovation projects completed
20+
years innovation experience
40+
clients Advised
150+
concepts Validated
prototypes tested
50+
300+
user Interviews
let’s work together
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Providing continuous access to senior expertise and external perspective.
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Leading focused workshops and discovery sprints
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Providing an immediate capacity boost and hands-on expertise.
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Providing team stability and direction during change.
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Providing dedicated training programs for teams looking to upskill
Whether you’re a startup, scale-up, or in-house team, I offer a range collaboration models.