Windowmaster | Designit
BREEZE | A natural ventilation system for commercial buildings.
Product discovery.
Context:
WindowMaster, a leading clean-tech company in natural ventilation, wanted to enter the US market with a new IoT-enabled product that used indoor climate sensors to automatically open and close windows.
Natural ventilation uses wind and thermal buoyancy to create air movement in and out of buildings without mechanical systems, providing fresh air, cooling, and significantly reduced energy use. The challenge was z a market that had long defaulted to HVAC.
Indoor climate is hard to prioritise when it can't be seen or directly measured, and the conversation rarely moves beyond temperature and thermostats to the quality of air and its impact on wellbeing and productivity.
Solution:
A go-to-market vision for Breeze in the US, developed with Designit and grounded in local market insight.
Breeze is a mobile application designed to make natural ventilation an accessible fit for small-to-medium sized buildings. The application serves multiple stakeholders: tenants get transparency and intuitive control over their indoor climate through a simple interface; building managers and landlords get a dashboard with extended control, performance stats, and building-wide oversight; and developers get tools to support the design of net-zero energy buildings.
The repositioned value proposition, target segments, and commercial entry strategy were built on extensive market research in the Bay Area, including interviews with industry experts and end users to map specific barriers and opportunities.
Impact:
WindowMaster gained a clear, evidence-based view of where and how to enter the US market — with a strategy built on what local stakeholders actually needed, rather than assumptions carried over from European market experience.
My Role:
I acted as client owner for WindowMaster, defining the scope and guiding the strategic direction of the project throughout.
My role included mentoring and guiding the research and design teams, managing the client relationship, and orchestrating multiple project stakeholders to ensure alignment between the client, Designit, and the market insights we were generating.
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