New Market Ventures
For companies who are looking to expand their product and service portfolio into new or adjacent markets, I clearly frame future growth opportunities that are grounded in market needs and business viability, resulting in a sharper focus on the right things, stronger stakeholder buy-in and smarter, lower-risk investments.
Target market and segmentation analysis
Competitor benchmarking and positioning
Internal culture and capability audits
Ideation workshops and sprints.
Opportunity Mapping and prioritization
Use case and proposition development.
Business model analysis
Impact versus effort assessments
Market acceptance testing
Work
Consumer Electronics Manufacturer
# New market ventures.
Defining a clinical data strategy for paediatric care.
Global Automotive OEM
# New market ventures.
How might an automotive OEM play a role in last-mile prescription delivery?
Case study in progress
Global Jewellery Brand
# New market ventures | # Innovation capability.
How do we systematically map future growth beyond a single beloved core product?
Commercial fleet manufacturer
# New market ventures | # Innovation capability.
How might we consolidate 29 fragmented digital concepts into a focused, validated roadmap?
Commercial Fleet Manufacturer
# New market ventures.
How will level 4 autonomy change the way truck drivers interact with their vehicle?
Case study in progress
Building components manufacturer
# New market ventures | # Innovation capability.
How do we transition from ad-hoc development to a repeatable innovation model?