We help companies define the right things.
Services
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For businesses seeking strategic clarity on where and how to innovate, resulting in a sharper focus on what’s next.
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For business looking to craft unique products and service experiences that achieve market-fit, resulting in better user adoption and retention.
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For businesses looking to organise strategy and product teams more effectively, resulting in better performance, throughput and engagement.
Work
Global Insurance Provider
A mental health and well-being platform.
GN Hearing
OTC hearing aid.
OYSTA Health
ADHD management platform.
Commercial Fleet Manufacturer
Fleet management platform.
Consumer Electronics Manufacturer
Clinical Data Strategy.
Tetra Pak
Packaging innovation.
Windowmaster
Natural Ventilation Platform.
Global MedTech company
Device integration service.
FLSmidth
Digital logbook.
Meiji
Drinking Yoghurt Package.
Global Pharmaceutical Company
Product and Packaging Design system.
Commercial Fleet Manufacturer
Autonomous Driving Experiences.
Tetra Pak
Package Lab.
LEGO
Mindstorms NXT.
Nokia
Nokia 5300.
From Product Designer to Product Definer.
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Originally trained as an Industrial Designer, Chris has spent 25+ years migrating from the tactical to the strategic: from making things, to figuring out what's worth making in the first place.
Global Cross-Sector Experience Across Enterprise and Consulting
Having lived in San Francisco, London, and Munich, and now based in Copenhagen, he has built his expertise across both sides of the table, leading innovation from within enterprise teams and as a consultant working with some of the world's most recognised brands across automotive and mobility, healthcare, consumer electronics, and industrial automation.
Deep Expertise in Strategic Design Thinking and Early-Stage Product Development
What sets Chris apart is his ability to thrive in ambiguity. He is at his best in the messy, high-stakes early stages of product development — distilling complex challenges into clear opportunities through rigorous research, discovery, validation, and execution. He brings deep expertise in applying strategic Design Thinking to lead, mentor, and facilitate full-stack product teams across the entire product lifecycle, from initial insight through to build planning.
Leading, Inspiring, and Energising Teams
Chris has a natural talent for bringing out the best in the people around him — building multi-disciplinary teams with the kind of motivation, engagement, and shared energy that makes great work possible. Alongside his independent consulting practice, he currently leads a course on Strategic Innovation and Design Thinking at Copenhagen Business School, and serves as a mentor and advisor to early-stage startups at DTU Skylab and the Copenhagen School of Entrepreneurship.
An exceptional and insightful collaborator from start to finish. Chris is highly methodical and data driven. He consistently grounded design and strategic decisions in validated hypotheses.
VP UX, Woven by Toyota
Chris has a talent for cutting through the noise to find the best path forward. His workshops were a highlight, effectively aligning our team and turning abstract ideas into a concrete strategy. Any organisation would benefit greatly from his leadership and input.
Chief Technology Officer, Ondosis.
Chris is an inspirational leader who created an environment where I could grow both professionally and personally.
Head of Product, Evido Health
70+
innovation projects completed
20+
years innovation experience
40+
clients Advised
150+
concepts Validated
prototypes tested
50+
300+
user Interviews
let’s work together
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Providing continuous access to senior expertise and external perspective.
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Leading focused workshops and discovery sprints
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Providing an immediate capacity boost and hands-on expertise.
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Providing team stability and direction during change.
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Providing dedicated training programs for teams looking to upskill
Whether you’re a startup, scale-up, or in-house team, I offer a range collaboration models.