New Market Ventures
For companies who are looking to expand their product and service portfolio into new or adjacent markets, I clearly frame future growth scenarios that are grounded in market needs and business viability, resulting in a sharper focus on the right things, stronger stakeholder buy-in and smarter, lower-risk investments.
Work
Consumer Electronics Manufacturer
# New market ventures.
Defining a clinical data strategy for paediatric care.
Global Automotive OEM
# New market ventures.
How might an automotive OEM define its ecosystem role for last-mile prescription delivery?
Case study in progress
Global Jewellery Brand
# New market ventures | # Innovation capability.
How do we systematically map future growth beyond a single beloved core product?
Commercial fleet manufacturer
# New market ventures | # Innovation capability.
How might we consolidate 29 fragmented digital concepts into a focused, validated roadmap?
Commercial Fleet Manufacturer
# New market ventures.
Defining HMI requirements for autonomous commercial vehicles
Case study in progress
Building components manufacturer
# New market ventures | # Innovation capability.
How do we transition from ad-hoc development to a repeatable innovation model?
GN Hearing
# New market ventures | # Product discovery.
Reinventing the hearing aid as a lifestyle product.